Entity & legal setup
Pick the right structure. Paper it correctly.
Entity, operating agreement, IP assignment, founder agreements, and the first contracts. A clean cap table and defensible IP.
Services
Three lanes.
Each lane stands on its own. Most engagements draw on one, a few on two. Formation is where most calls start. Hospitality is where the practice grew up. Agentic is where the work is going.
Formation
Business formation.
Most founders make a hundred decisions before they make a product. A few compound for ten years. The work is knowing which, and making those few deliberately.
Operating foundation
Books, ops, and the vendor stack.
Chart of accounts, payroll, banking, and a deliberate vendor stack. A P&L that tells the truth, and cash that survives a slow month.
Brand & market positioning
Define what you stand for.
Naming, voice, identity, and the first website. Built so the brand reads the same in a deck, a contract, and the room.
Hospitality
Hospitality & lifestyle.
Where the practice started. Brand parity and brand experience design for restaurants, bars, hotels, music venues, and lifestyle brands. The room either tells the truth about the brand, or it tells on it.
Brand parity
The room, the menu, the website, the music. One brand.
We walk every surface a guest touches, find the seams where the brand reads inconsistent, and design the standards that close them.
Brand experience design
The guest experience as the most honest version of the brand.
Arrival, service rhythm, sensory choices, and the rituals that close a visit. The brand, expressed as a feeling.
Agentic
Agentic tools.
AI agents that fit your operation. The rush to AI came before the strategy in most companies. We build the strategy first, then the agents, then the team's ability to use them well.
Strategy & assessment
What to automate. What not to.
A working session and a written assessment of where agents help, where they hurt, and in what order. Tied to P&L, not theater.
Implementation
Build the workflows. Make them survive contact with reality.
Tool selection, prompt and skill design, evals, and observability. The work between a demo and a system the team trusts.
Team enablement
Bring the rest of the org along.
Training, documentation, and governance. The cultural work of treating agents as colleagues. Know when to override.
Engage
Start with a conversation.
Most projects begin with a single call or working session. We will tell you quickly whether we are the right firm for the work, and if not we will point you at someone who is.